Car Launch



Our brief was make a dramatic feature of the new BMW model at its launch.


The challenge was a very tight budget and a timed setup with a narrow window of opportunity to install whilst guests ate dinner. The hotel’s architectural features were washed with colour to add drama to the setting. The use of wireless battery up-lighters reduced the need of cables around the grounds and helped to keep cost down. Clusters of down lights were rigged above the car to create a powerful bright white light in contrast to the evening setting. The result was an intriguing showcase that created some curiosity and drew in the crowd.


Canopy - Flood lights (EventSpot 1900MK11) - Truss - Down lighting (Powerline 16) - Radio Mic - Wireless Speaker System