Car Launch



We were briefed to make a dramatic feature of the new BMW model at its launch dinner, in the great outdoors.


The challenge was a very tight budget and a timed setup with a narrow window of opportunity to install whilst guests were at dinner. The hotel’s architectural features were washed with colour to create a dramatic backdrop to the new motor. The use of wireless battery up-lighters reduced the need of cables around the grounds and made for an efficient set up. Clusters of down lights were rigged above the car to create a powerful bright white light in contrast to the evening setting. The result was an intriguing showcase that created curiosity and drew in the guests.


Tent canopy - Flood lights (EventSpot 1900MK11) - Truss - Down lighting (Powerline 16) - Radio Mic - Wireless Speaker System